For B2B founders, consultants & agencies

Your product is good. So why don't people get it in 5 seconds?

The problem isn't your ads, your landing page, or your cold emails. It's the layer underneath them all: your positioning. PositionKit is a guided system that fixes it — and you finish with a rewritten homepage, a one-liner, and a sales narrative. In a weekend. Alone.

Join the waitlist — lock in $59
First 50 on the waitlist get launch price $59 (then $89). No spam, one launch email.

The symptoms are always the same

Visitors read your homepage and ask "so… what do you actually do?" Demos go fine until the prospect says "we'll think about it" — and compares you to something you don't even compete with. Your ads get clicks but no signups. You've rewritten the homepage four times and it never feels right.

That's not a copywriting problem. It's a positioning problem: you haven't decided — sharply, in writing — who you're for, what they'd use instead of you, and why you win. Until that's fixed, every euro and hour you spend on marketing leaks.

Your current options are a $16 book or a $30,000 consultant

Positioning books
Great theory. But they can't push back on your answers or write your homepage. You finish knowing — not fixed.
$16
Live cohort courses
3–4 weeks, fixed start dates, scheduled calls. Good — if you can wait for September and spare the time.
$500–2,000
Positioning consultants
The real thing. Priced for funded companies — engagements commonly run $15k to $100k+.
$15k–100k
PositionKit
The consultant's process, productized: guided worksheets, decision rules, and AI prompts that cross-examine you like the consultant would. Self-serve, this weekend.
$89

Ten steps. Every one ends in something you ship.

Steps 1–6 are the consultant's discovery, done on yourself with guardrails. Steps 7–10 turn it into finished copy.

1–2 · Find your real customer and your real competitionWho bought fast and happy — and what they'd use if you vanished (hint: it's rarely who you think).
3–5 · What you have that the alternative doesn't — and who cares mostCapabilities → value → the segment that feels the pain worst.
6 · Pick your market frameThe highest-leverage sentence in your business: what category you claim.
7–10 · Ship itHomepage rewrite, your one-liner, a 90-second sales narrative, and a consistency sweep across every channel.

Each step has the same anatomy: sixty seconds of why, a fill-in worksheet, decision rules that stop you going wrong, a real before/after example — and a copy-paste AI prompt engineered to interrogate your answers the way a $30k consultant does in a workshop. No flattery. No generic mush.

See the payoff

From Step 2 — real example

A bookkeeping-automation founder listed his competitors as "QuickBooks, Xero, FreshBooks." Then he asked his last five customers what they actually used before him:

Three did their books in Excel at 11pm. One had a shoebox of receipts and tax panic. One paid a part-time bookkeeper she was embarrassed to keep.

His homepage said:

"Smarter accounting software" — a losing war against QuickBooks' brand.

It became:

"Fire your Sunday-night spreadsheet. Your books, done automatically."

Same product. Same traffic. The message finally attacked the alternative his customers were actually escaping.

You finish with deliverables, not knowledge

A rewritten homepageHero line, subhead, and three benefit blocks built from your answers.
Your one-linerThe sentence for intros, bios, cold emails, and "so what do you do?"
A 90-second sales narrativeThe story that opens your calls and your deck.
A positioning canvasOne page that keeps every future campaign, ad, and hire on-message.

Launching soon. The first 50 pay $59.

$89$59

Join the waitlist to lock the early-bird price. One email at launch — nothing else.

Honest answers

Is this just ChatGPT prompts?
No — and yes, deliberately. The worksheets, sequence, decision rules, and examples are the product: they encode how positioning work is actually done. The AI prompts are the delivery mechanism that makes it interactive. Raw ChatGPT flatters you; these prompts are built to cross-examine you.
How long does it take?
Most steps take 45–60 minutes. A focused weekend gets you through all ten. You can also spread it over two weeks of evenings.
Who is it for?
B2B founders, consultants, and small agencies whose product works but whose message doesn't land. It's not for enterprises (hire the consultant) or for products nobody has bought yet (get five customers first — the kit needs them as raw material).
What if it doesn't work for me?
14-day refund, no questions. If the kit doesn't earn its price, it shouldn't keep it.